At the beginning of the 19th Century, there was a cooper named Jose Antonio Sierra, who was very knowledgeable in the particular craft of Sherry wine thanks to his barrel workshop in the La Merced district of Jerez. Despite being not being part of the wine aristocracy, he dared to start dreaming…He established his workshop in what was then the outskirts of 1830s Jerez. This is where El Maestro Sierra bodega still stands today, charming and discrete, yet proud. The time that has passed has only confirmed this barrel maker’s skills. Some of his butts (American Oak barrels specifically for sherry making) are almost two hundred years old. They continue to preserve his carved signature and contain the best centenary wines of the bodega. If there is something characteristic of the bodega, it is its excellence through the years. In fact, at the beginning of the 20th Century, decorative tiles were displayed across the city of Seville portraying the quality and development of El Maestro Sierra in folkloric images. Still today, these tiles are a protected cultural heritage. One of these images has remained as a sign of identity for the bodega, it depicts a little hare running away from approaching greyhounds and hunters. Like that little hare, running away from conformity and always on the move, the barrel maker, Jose Antonio Sierra, dared to build a legacy. That legacy still remains, thanks to the uncompromising effort of those who always want to achieve their best. PRIMUS INTER PARES: First Among Equals.
